Engaging the New Health Care Consumer
Savvy healthcare consumers increasingly are making trade-offs as they shop for services. Quality, price, access and convenience are high on their lists. But it’s up to provider systems to put the right product on the shelf. Many systems, thus, are recalibrating their offers-through expanded channels, digital outreach and wellness-oriented projects-to meet consumers on their own terms. Successful patient acquisition and retention depend on it. Find 9 strategies here to get retail ready.